Do you know that Facebook reports 8 billion video views every day? It is estimated that around 300 hours of video content are uploaded every minute on YouTube. Such massive is the reach of video content. 87% of video marketers leverage the power of videos to increase traffic to their websites.
As one of the leading digital marketing agencies in Melbourne, we share with you some useful tips on how to leverage the power of videos for your business:
Check out the benefits of online video marketing:
- Gain trust through storytelling
Human beings have a natural inclination towards listening to stories. From African rock art to Assyrian palace sculptures, humans have used different storytelling methods to convey their thoughts and ideas. As a marketer, you need different means to tell your story and gain the trust of the users. Some of the methods can be:
- An authentic and unique story about your business.
- Your product or service.
- Tell them about your journey so far, what are things you did differently, about that one unique solution that your product or service offers.
These factors in your video content will add a human touch to your business and help make a lasting impression on your audience. Most of the viral video marketing campaigns tell a story.
Take for instance Nike, a brand that uses storytelling as a way to appeal to its audience. Nike’s iconic commercials are not about selling but rather telling inspiring stories that people relate to. When Nike launched its ‘Dream Crazy’ ad featuring former football player Colin Kaepernick, it stirred a lot of controversy. However, the ad drew record likes on social media, sending its sales to an all-time high.
- Nike gained 17,000 Instagram followers around the timing of the release of its ad campaign.
- It had an all-time high sales after the ad.
- Serena Williams’ tweet on that same ad received 178000 engagements.
2. Make your audience feel more connected with in-house stories
If you want your audience to know more than just about your product or service, you can make videos to give them an idea about your company culture. Try things such as :
- Giving virtual tours of your facilities
- Introducing your staff members
Giving your customers such closed-off information makes things more personal.
3. Demonstrate your product or service to the audience
Making short videos to demonstrate your product or service is an engaging way to connect with your potential customers. Begin by talking about a problem and introduce your product or service as a solution.
4. Highlight video testimonials
Testimonial videos are incredibly powerful in winning trust. Instead of reading reviews, people find video testimonials more trustworthy. 70% of marketers say video converts better than any other medium.
The video testimonial ‘Fulfilment by Amazon’ is a powerful video to appeal to the rational side of the consumers. It especially strikes the right chord with B2B businesses. The video simply shows how much Amazon can do for their customers.
5. Do live Q&A sessions
It will give you better engagement if you do a video, answering the customer’s questions.
How to proceed?
- Look for social media pages or feedback sections. Some of them may have a question or two. Record yourself answering them in detail, and share it with them.
- You can also do social media live sessions to stay more connected with your customers.
The key to leverage the power of videos is to be creative and yet strategic. As an award-winning digital marketing agency, we can help you come with a content marketing strategy that understands your audience and fulfils your marketing goals.
