Landing pages are an important part of generating leads. A landing page is a standalone page, distinct from the homepage or any other page, that is designed with a specific purpose. It is a page that visitors arrive at after they see links on Google ads, social media or in promotional emails. A landing page is a step between a visitor becoming a customer. But what makes a landing page good? Well, a good landing page is one that converts because that’s the reason it was created in the first place.
If you wish to create high converting landing pages for your business., here are some features that you should not miss out on:
- A catchy headline: The first thing that a visitor will notice about the landing page is the headline. It is the headline where you either gain the visitor or lose. The headline not only has to be captivating but also should be able to explain the benefit of the product or service you are offering. A good landing page headline should be:
- Short and crisp
- Clear than clever
- Match the CTA
- Interesting subheadings: It would not be wrong to say that while the headline does the job of capturing attention, subheads hold attention. Blocks of texts can be intimidating for one to read. Therefore, subheads are great ways to provide additional information Multiple subheads break up content and at the same time provide the visitors the needed information. Good subheads are:
- Short and sweet
- To the point
- Persuasive
- Highlight the benefits of the products or services offered
- Amazing photos or graphics: To create a powerful landing page it is important to grab users’ attention and make sure that they are on the page to find out more about what you have to offer. Photos, graphics and illustrations are a great way to persuade visitors to be on the page for a little bit longer. Make sure the imagery you use is not generic. They should complement the product or service you are offering.
- Engaging and actionable copy: At the heart of a high converting landing page is an effective copy that highlights the USPs of the product or service. A good copy informs the visitors and encourages them to fulfil the intention of the page.
- Well-defined CTA: Without a call-to-action (CTA), a landing page serves no purpose. CTAs are short statements designed to instruct the readers to provide an instant response. A high converting CTA should be clear and concise. There should be no confusing language. If visitors don’t know what to do after visiting the landing page, the landing page has failed to do its job. Here are some common call to action verbs that you pair with the offering of your business:
- Buy, Shop, Order, Add to Cart, Pick
- Subscribe, Sign Up
- Donate, Commit, Volunteer, Adopt, Give, Support
Need help with landing page optimisation?
As an award-winning digital marketing agency in Melbourne, we can help you create an engaging and high converting landing page that will help your products and services stay in consumer minds. We will help you create and implement effective SEO strategies that are custom-made for your business. We, at Incrementum Digital, do not believe in one-size-fits-all marketing. Rather we tailor the digital marketing strategies to the needs of your business.
