Your website gives your audience the first impression of your business. Within a few seconds, they decide whether they wish to move ahead or leave the page. Even a delay of a few seconds can cause the audience to leave the website, resulting in a high bounce rate. A high bounce rate indicates that your website is poorly designed while a low bounce rate suggests things are running smoothly. A high bounce rate could potentially lead to lower search rankings and also the audience misses the opportunity to see what your business has to offer. Therefore, good web design should be a priority during website development. As a leading website development company, we share with you web design rules that should never break:
● Follow legibility: One of the most important things as a web designer is that the site you create is readable and understandable. There are many mistakes that might seem minor but can easily decrease your legibility. Some of them are:
1. Poor text colour: This is one of the most common mistakes done by web designers. Text colour should be chosen according to the background. It should neither be too light nor too dark. But a proper synergy should be maintained.
2. Font size: Font size should be appropriate so that it is easily readable. Sometimes too big fonts can also act as a hindrance to the site view.
3. Darker text on a dark background: To avoid this mistake, contrast colours of background and text should be chosen.
4. Texts on the image: Whenever you put text over an image, using an overlay would give a contrasting effect leading to better visuality.
● Website navigation: A good website is one that offers a better user experience. A user-friendly website makes it easy for users to navigate throughout the website and seek necessary information. This helps businesses reduce the bounce rate.
● Visual Hierarchy: It is an essential element that should be in mind while doing web designing. The visual hierarchy represents the order for the user to process given information. You may use different techniques to make your content more readable such as different sizes and colours of fonts.
For instance, you can keep the title of the article bigger than the other texts and the sub-heading should be kept a little smaller than the main headings. All these small steps help in keeping the user engaged as the message you want to convey through your post is easily conveyed.
Note: Different colours can also be used to make certain areas pop out such as a “sign up” and “shop now” tab. For these tabs, brighter colours will work efficiently. Various links you put should be in different colours.
● Do not use too many fonts: It is generally advisable to use three fonts, sometimes one font also works well but to make your site more appealing three are good to use. Font choices, their colours, and their sizes all should be synergised well. Excess of anything could make your site look unstructured and unprofessional.
● Include proper CTA: Whenever a user visits your site it is a natural response to visit your CTA which could be “Buy Now,” “Learn More,” or “Schedule a Consultation.” This will create an engaging environment on your site. Your CTA i.e. Call To Action is one of the best ways to turn prospective customers into customers. CTA gives you the response you look for. Poorly designed websites bury their CTA at the bottom of the page or some do not even include it.
● Include contact information: One of the major reasons users visit the website is to know the contact details of your brand. If the information they are looking for is not easily available they will leave the site within a few minutes. Setting up a contact form is also a good idea where users can also fill up their queries. Hence, it is essential to not just include all your necessary contact information but should be accessible on your site easily. Your contact details should have:
1. Your phone number
2. Business address
3. Mailing address (if different from business address)
4. Primary email address with an alternative email address.
Make your website stand out with the help of Incrementum Digital
A great design is essential to any business – no matter the industry. As a leading website development company in Melbourne, we tailor your website to your needs, keeping in mind your business, location, and your user base. Our design and user experience teams work closely to understand your customer’s journey and create a website that meets a perfect user experience.
