When your business revolves around your specialised niches such as freelancing, public speaking, coaching, and consultation, you need to create an image for yourself and your business.  This is what personal branding is all about.  It tells about your story and your business. Your brand is what differentiates you from the rest and helps you get the audience based on your services. So it is important to have a well-thought personal branding strategy that helps your audience and customers understand who you are, what you do, and why you do it. Here is the list of tips that can help you creating a personal brand strategy:

 

1.Know key elements of your personal branding foundation:  It is essential to understand the key elements that constitute your personal brand. The key elements include:

  • Brand vision: The vision deals with the theme you wanted to be known for. For instance, you are a go-to expert in the XYZ field.
  • Brand mission: Your brand mission deals with the purpose of creating your personal brand, it tells about the aim you want to accomplish.
  • Brand message: The brand message deals with the message you want to communicate to your audience. It basically deals with the things that you constantly try to reinforce through your personal brand. 
  • Brand personality: It deals with certain characteristics and traits that you identify with your personal brand. It basically tells you how you would be perceived by your audience. 


2. Define your audience: It is one of the most important things to know who is your target audience. Have an idea about their age group, analyse the thing they do in their spare time, and what are the things they value the most. When you have the answers to these questions it would be easier for you in creating a personal brand strategy. The following things should be considered while knowing your target audience:

  • Demographics: It contains segments such as age, gender, education, income, profession, and more.
  • Desire and aspirations: This contains the things they desire to have in the future such as dreams, goals, and aspirations.
  • Challenges and problems: This is the point that will help you build your personal brand. As your audience will come to deal with their struggling areas. 


3. Develop a strong, professional social media presence: Most people are available on one or more social platforms. So how can you miss this opportunity to bring your personal brand to millions of people?  The best way is to choose 2 to 3 social media platforms for branding. Post the content wisely, and make it interesting (short videos or pictures) so that more people come in contact with you. There are also platforms such as LinkedIn and  Instagram which allow you to run paid advertisements for your targeted audience. On social media, you can also join various groups who are doing similar things like yours, this way you get to show your brand to a larger audience.

 

4. Curate content to share across various platforms: Content curation is a good way to encourage the interest of your targeted audience on social media. Audiences nowadays are attracted to interesting things so you have to add value to your content and organise it in a strategic manner. You can also reach out to influencers and ask them to tag you in their posts. 

5. Get a website: Having your own personal website is a good way to develop your brand as it also helps in building trust and credibility among your targeted audience. Through your website, you can connect all your social media handles and promote your personal brand. One of the most important things is to add all the information correctly such as your address, e-mail id, brand story, vision, and target. Also, get your domain name registered and get a professional email address.

 

For a tailor-made personal branding strategy, hire Incrementum Digital 

We, at Incrementum Digital, understand that every business has its own requirements and needs. So we customise our strategies as per the needs and goals of your business. From website development to digital marketing strategy, we can help in creating a personal brand strategy that is well-defined and consistent. Contact us to know how we can help your business achieve its marketing goals.