Ecommerce is a business that sells products online. If you are selling a product or service online, you need marketing to promote your online store and get new customers and make existing customers shop again. This is called ecommerce marketing. There is no one-size-fits-all ecommerce marketing. The digital landscape is ever-evolving and as it changes so must your strategy. As one of the award-winning digital 

As one of the leading digital marketing agencies in Melbourne, we answer some of the frequently asked questions on ecommerce marketing:  

 

Question 1: Why is ecommerce marketing important?

A good ecommerce marketing strategy can help you 

  • Drive traffic to your ecommerce website
  • Convert website visitors into new customers
  • Re-engage customers 
  • Enhance post-sales experience to drive loyalty 
  • Bring existing customers back with well-timed and relevant offers 

Question 2: What are the most important digital marketing channels for ecommerce?

Ecommerce marketing spans virtually all digital marketing channels as there is a huge overlap between the two. Here are some important channels for ecommerce marketing: 

Question 3: Why is PPC marketing important?

PPC, or pay-per-click advertising, is present on many different platforms, but is most commonly used on search engines such as Google. It is a quick way to get traffic to your ecommerce website. There are many online tools available that can help you manage your campaign or research your paid search competitors and keywords they’re bidding on. 

Question 4: What role does SEO play in ecommerce marketing? 

Frequently Asked Questions (FAQ) pages and blogs help in more traffic to your website by making it more visible on search engine result pages (SERPs). 

Question 5: What is abandoned cart marketing?

According to a report, 68% of shopping carts are abandoned before a sale. So, it is important for an ecommerce marketing strategy to focus on ensuring that the checkout process is as user-friendly as possible. 

Question 6: What is the best way to come up with an ecommerce strategy? 

To build the right marketing strategy for your ecommerce business, you need to figure out your business goals. The right strategy is the one that helps you achieve your goals. Do you want to be found higher on search engines or do you want to bring in more sales leads through social media? Goal setting is a very crucial step in ecommerce marketing. There are different strategies to arrive at different results. 

Looking for a custom ecommerce advertising strategy? 

If you are running an ecommerce business, you can’t do everything under the sun to scale your business. You need experts who can devise an ecommerce marketing strategy that is tailor-made to suit your needs. As an award-winning digital marketing agency, we can help you with the right combination of strategies.