A brand is a critical element of a company’s identity. Through your branding, you differentiate your goods or services from that of your competitors. A good brand reputation is a testament to the quality of the goods or services that you provide. If you are running a new business and looking for ways to brand it, you are on the right page. As a digital marketing agency in Melbourne, we share with you the fundamentals of branding marketing for new businesses:
- Assess your current positioning:
As a new business owner, it is important to have a clear idea of your goals and how you plan to achieve them. This will not only help you develop a strong branding strategy but it will also lay the foundation for a successful business. Remember, your branding strategy should be an extension of your business plan. It should be clear, concise and logical. With a well-thought-out plan, you’ll be on your way to building a strong, recognizable brand.
- Identify your target audience:
While promoting your brand, it’s important to have a clear understanding of who your target audience is. Otherwise, you risk diluting your marketing efforts and achieving less than the desired results. Buyer personas can be helpful in this regard, as they provide an idealized representation of your target audience. When creating a buyer persona, be sure to include things such as pain points, demographic information and goals. This will give you a well-rounded view of the type of person you are trying to reach. With a clear understanding of your target audience, you can develop more effective marketing campaigns that are more likely to resonate with your audience.
- Define your brand elements:
First impressions are everything and that’s especially true when it comes to businesses. When a potential customer encounters your brand for the first time, you have a split second to make a lasting impression. That’s why it’s so important to develop strong a strong identity. Just as people have unique characteristics that define them as individuals, businesses need to develop their own distinct personalities.
- What values does your company stand for?
- How do you want your customers to perceive you?
Answering these questions is essential for developing a strong brand identity. Here are some of the essential factors to be considered with the fundamentals of branding:
- Brand logo: The logo is your brand’s primary visual element. It has to be responsive, which means you must have more than two versions of the scalable logo.
- Brand voice: You have to use a more conversational and formal voice in brand communication.
- Create a tagline: The tagline of your business has to represent what your business does.
- Develop your style guide: A brand style guide has to define the feel and look of your brand. It includes various elements such as colour palette, typography and brand imagery.
- Apply your branding across your business:
A brand story is the backbone of your company. It is the meeting point between customers and businesses, where values are shared and major decisions are made. A cohesive brand story is one that is consistent across all platforms from the website to social media to in-store interactions. Having a uniform brand allows customers to easily identify with your business and understand what it stands for.
- Implement, track and measure:
Your brand strategy can be successful if it is implemented, tracked and measured. Implementation requires bringing the strategy to life through training, communications and marketing initiatives. Tracking involves setting benchmarks and KPIs to measure progress. Whereas, measurement means regular reviews to assess whether the strategy is working as intended and making a positive impact on your business.
Looking for a digital marketing agency?
In today’s digital world, it’s important for all businesses, whether big or small to establish a digital brand presence. We, as a reputed digital marketing agency in Melbourne, can help you tailor your digital strategy to suit your individual needs as opposed to giving a generic, one-size-fits-all one that is not going to work in the long run. Contact us today to learn more about how we can help your business achieve marketing goals
