What is Google’s helpful content update? 

As we all know that every time google comes up with a new update for better search results for the user. So, the new algorithm update i.e Google helpful content update is focused especially on all users who can get relevant searches based on their queries. This algorithm is especially designed for those websites that are not focused on Search engines based, in short, it helps for high-quality content 

 

Updates creators should consider about Google’s helpful content update.

 

As mentioned above, google always used to focus on quality content as per user query but this time google is focused on the whole site basically with the help of machine learning activity to find out the unhelpful content. Now here’s the concern that how the website owner will know whether their site is not the track or not for that there are some question that solves

  • Does the site have a basic objective / goal when it was built?
  • Is the existing audience well aware about the brand 
  • Have you ever experienced that once reading your content the visitor has achieved their goals
  • Do you follow the updates & other’s algorithm whenever suggested 

 

What kind of content will this update impact & ways to improve 

Google helpful content update is specially design to make the content more informative and well written that improves the quality for search result more, but it is also essential to be aware of certain fact that might impact your website such as

  • Educational 
  • Online shopping 
  • Any Technology related topic
  • Entertainment based

 

How to improve these:

 

  • Make sure there is less bounce rate on the website that shows visitors find relevant information on the website
  •  All the link should work correct
  • Make it more mobile friendly 
  • Write engaging & crisp content & add images wherever required  
  • Make sure to avoid content which only focuses for search engines 

 

How the update works

As per google this update will implement in two phases

  • By improving the search engine results pages (SERPs) the reason being that all the user can view the relevant content on the google 1st page 
  • As per Google they will develop a new “knowledge graph” after thorough research which will provide information about specific topics in a more concise and user-friendly format.

 

Conclusion 

As we see that the time is here to write people-first content and the ‘Helpful Content Update’ will introduce the ‘People-first Content’ creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value. Contact us to upgrade yourself and grow your business every day.