If you want a local audience to find your business online, you need to have a good local SEO strategy in place.   Local search engine optimisation focuses on optimising a website to be found in local search results. In simple words, content, on-page optimisations, and link building all are focussed on local search. 

So why is local search marketing important? 

Local SEO helps businesses to grow and stand out in the cloud by attracting leads through online mode. These leads are generated by the people specifically searching for a product offered by your business so there are more chances of conversion. More information customers have about your business makes you trustworthy in their eyes.

What are the factors affecting Key Local SEO Ranking?

The three most important factors are:

  • Relevance: Detailed information about your business helps search engines to know more about it and it further helps in matching the searches to your listings. 
  • Distance: Distance between your business location and the customers in terms of search. Search engines will calculate distance based on what is known about your location.
  • Prominence: How much information is there online about your business can make a huge difference. . Online reviews and ratings matter a lot  in local search ranking..

A few tips for boosting organic traffic to your site:

  1. Quality content:  High-quality content helps in generating organic traffic to your website. You may include blogs, videos, podcasts to make it more engaging. As the people spend more time on your website this makes more chances of making interaction with the rest of your website.
  2. On-site optimization: For proper on-site optimization following points can be taken care of:
  • Site should be mobile responsive too.
  • The site should have a high page loading speed. If the site takes too much time to load, customers will move to other websites.
  • Use relevant keywords so that your target audience can find you more easily. Rank tracking set up helps in monitoring the ranking.
  1. Submit to directories: It is one of the most undervalued SEO practices. Ideally whether you are a big enterprise or a small business owner, directory submission should be done as most of the searches are done through search engines such as Google, Yahoo and Bing. Submissions to directories ensure that customers have easy access to accurate information about your business.  
  2. Optimise with Google My Business: Google My Business account helps in optimisation of business listing on google to rank higher on the search engine. . This account is created free of cost. Once the account is created do not forget to furnish all the relevant information about your business as this will increase your online leads.
  3. Consistently manage reviews: You should consistently respond to your reviews posted by customers.   This creates a connection  between the business and customers. The more good reviews you have, the better visibility your business gets. You should also encourage customers about the feedback so that your reviews and visibility increases.
  4. FAQ pages: These pages help the customers to know more deeply about your brand, product and services you offer.  It also boosts your internal link-building, which is an important search ranking factor.

 

Grow your business with our local SEO services 

As an award-winning digital marketing agency, we are a one-stop shop for all digital services in Melbourne. With years of experience in the industry, we have worked with a lot of businesses and helped them achieve their marketing goals.