If you are running a small business or a startup, the right digital marketing strategies can help you expand your business and its reach. The best thing about digital marketing is that you can control your marketing budget and at the same time measure the result.  As a leading digital marketing agency in Melbourne, we share some digital marketing ideas for small businesses: 

1. Optimize your website: It is essential for you to optimize your website. Optimizing a website will include:

  • Improving the loading speed of your website so that visitors do not jump to another site.
  • Add a clear call to action to tell your customers what you want them to. For instance, adding tabs such as “buy now”, “add to cart”, “add to wishlist”, “subscribe today”, “download now”, “call today”, or “get directions” will help give your audience directly to know what to do next.
  • Create a user-friendly interface.

2. Correct utilization of keywords: Keywords related to your business should be involved strategically in the content posted on your website. This will help the customer easily reach you. Another good practice is to know about the ranking of the keywords you use. Google Search Console is a useful tool that you can use to find any broken links or pages. 

3. Ask for email addresses: You can ask your customers for their email addresses during check-in or check-out time. Once you have the email address you can use them for marketing. You can send the latest offers, sales, and contests over the emails. This is an effective marketing technique that may result in repeat customers. 

4. Leverage social media to grow your business: Social media is a great platform that can help you boost your business if used correctly. There are many social media platforms that you can use. You can consider Instagram, Twitter, LinkedIn, Snapchat, and Pinterest, depending on your industry and clientele. When you create a social media strategy make sure you clearly define the metrics you wish to achieve. Also, make sure your social media goals are aligned with your overall digital marketing objectives. 

5. Add video to your Google My Business listing: Videos have a higher rate of engagement than photos. Add videos related to your business to your GMB account. Videos will help customers know your business better and also attract them. 

6. Take care of reviews: Reviews are one thing that many small business owners tend to neglect. As Instagram and other social media platforms act as the primary connection between your company and its customers, you cannot take reviews posted on such platforms lightly. If you get a positive review,  use them as a marketing tool and repost them. This way people get to know about your product quality and service. Also remember not handling negative social media reviews properly can be a huge mistake. 

Note: You can also use a good social media monitoring tool to know every time any brand gets mentioned in reviews or elsewhere.

7. Go for local SEO: Local search engine optimization will help you get a better ranking on the search engines. If it is done right, it can give a huge boost to your business. 

For a custom digital marketing strategy, hire Incrementum Digital 

We, at Incrementum Digital, understand that all businesses have different needs and this is why we offer a customized digital marketing strategy. From ideation to creating a roadmap for its implementation, we help businesses to stay on track to achieve their marketing goals.