“Content is king, but distribution is queen.”

  — Jonathan Perelman

 

Creating a landing page is an important part of content marketing strategy. A landing page is a page a visitor arrives at on your website after clicking a link, for instance, an ad on Google or other search engines or a link in an email. Usually,  a landing page is a standalone page, separate from the homepage or any other page. Though a landing page serves a single and focused purpose to encourage visitors to take action, it can be used throughout your marketing funnel stages to increase engagement.  Therefore, the content of a landing page must be informative, interesting and persuasive. 

As one of the leading digital marketing agencies in Melbourne, we share with you useful tips to help you create a high converting landing page content:

Know your target audience:
  • No landing page tip would work if you don’t know your target group. 
  • To write compelling, action-oriented content, the first thing you must know is who you are addressing.
  • Search for your target group’s characteristics and what they want or need. 
  • Knowing your target audience will help you write more clearly, focused and direct content. 
Always put the important information first: 
  • Include all the vital information at the top of the page.
  • Readers move quickly through the pages, so it is important to catch their attention quickly.
  • Write catchy headlines to grasp the reader’s attention
  • Always put the 5Ws and 1H in the first paragraph. The reader would get a first of what the information on the landing page is about. (5Ws – who, what, when, where, why; 1H – how)
Use customer testimonials: 
  • One of the major conversion techniques is letting the readers know about your happy customers after using your service or product.
  • Place the testimonials in front and centre of the landing page, along with a picture of the customer.
Increase the clarity:
  • Clear, straightforward content always wins. 
  • Be conversational throughout your content. 
  • Write in everyday language that is easily understood by your entire audience. 
Describe product or service features as benefits:
  • Another key point while writing content for landing pages is to describe the features of the product or service as benefits.
  • Describe it in a way that the reader knows how it is beneficial and useful to them  
Address the reader or user directly:
  • Break the traditional writing habits while writing compelling website content. 
  • Avoid addressing the reader in the first or third person.
  • Speak to the reader in the second person. Include words such as you, your or yours.
Write scannable content:
  • Always format your text in a way that it is easier for the reader to easily scan through the web page. 
  • It helps the user in finding the information they are searching for in seconds. 
  • The user will not spend much time on your website if they find it difficult to navigate through your webpage.
  • Include the following to make your website user-friendly:
  • Add headings and subheadings
  • Bulleted list
  • Write short paragraphs and sentences. Avoid writing complicated words or phrases
  • Format the font size and type
  • Bold or highlight the important words or phrases 
  • Add quotes
Close with a ‘Call To Action’ 
  • Close the webpage with a Call To Action (CTA) button. 
  • Keep the CTA copy short and crisp.
  • The right CTA makes all the difference. It encourages the user to make the decision to buy your product or service or subscribe to your newsletter or start their free trial.

We hope the above information will be helpful to you. Now get started and create your clear, compelling, action-oriented landing page!

Need help with your content marketing strategy?  

We are a one-stop destination for digital marketing services in Melbourne. We, at Incrementum Digital, can help your business by developing a custom digital strategy. We tailor the digital strategy to the needs of your business rather than giving a generic, one-size-fits-all one.