Over the years, Instagram has become one of the most used social media platforms worldwide. In 2021, there were 1.21 billion active users on Instagram which comprises 28% of the world population. Besides allowing people to connect with each other, it also allows businesses to connect better with their customers. Whether you want to build brand awareness or increase online sales, Instagram can help you achieve your goals. As a leading social media marketing agency in Melbourne, we share with you the ways to optimize your Instagram for growth:
1. Set up Instagram shopping:
If you have a product to sell, Instagram’s Shopping features could be perfect for you. Using this feature, you can tag products in feed posts and Instagram Stories. You can even have an ‘Instagram Shop’ tab on your profile to showcase your products. With the Instagram Checkout feature, your customers can directly buy your products from the app itself.
2. Drive traffic to your website through a link in the bio:
Instagram’s link in bio is an amazing feature for businesses to drive traffic from the app. You can share multiple links in your bio. The links could take customers to either a landing page or your products page.
3. Connect with your audience regularly
Instagram is a great platform to keep the connection alive with your audience. Use Instagram live to share product launches, announcements, and behind-the-scenes. This is a great way to keep connected with your followers and show a much more human and authentic side of your business.
4. Encourage engagement through Instagram stories: through Instagram stories, you can easily connect with your followers.
Stories are a good way to keep your followers interactive. You can post 4 to 5 stories a day and add Instagram filters, quick polls, add quiz stickers, and countdown stickers to keep your content interesting. All these encourage your followers to comment, like and chat and express their opinion. Stories can also be used to take the feedback.
5. Analyze your new content
Being on Instagram doesn’t mean blindly posting content. You should evaluate which content is working for your business and which is not. Instagram Insights can help you know how your content is performing. It gives you insightful data on audience demographics, when they come online, what they are clicking and what they like. Using all these important insights, you can tweak your content strategy accordingly.
6. Create saveable content
Saveable content is the one that your audience wants to see again. Saveable content offers the audience certain information that they would like to reference later on. While you can use Instagram Reels and Instagram Stories to show the creative vibe of your business, use In-feed posts to share interesting and knowledgeable content.
Looking for an Instagram marketing strategy that helps your business attract the right kind of attention?
Social media platforms such as Instagram can be a bit noisy and to make your business stand out, you need a strategic approach. As an award-winning social media marketing agency, we can help you reach out to the right audience suited for your business and run well-defined social media campaigns that yield measurable results.
